Thursday, March 15, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
It seems simple: if you pay for search listings, you’ll maximize your return by buying more traffic. But it’s just not that easy. Sometimes you can achieve better results from free listings, other times it’s worth it to sponsor links.
Add to the mix search engine rankings, which can change how they rank - leaving you scrambling to make sure your SEM campaign is still effective.
Search expert Chris Sherman explains why you need to strike a balance between buying your listings and relying on free campaigns - and how you can achieve the right mix.
You’ll learn:
- How free and paid listings interact
- When to use paid listings and when to rely on natural search
- How to craft the right message based on the type of listing
Sponsored by iProspect
iProspect® is the Original® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, reputation management, and search-leveraged pubic relations.
