Thursday, April 19, 2007 at 1:00 PM EDT

Shari Thurow, Author of Search Visibility

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Webcast Details

When customers click on a link from Google, Yahoo, or any other search engine and arrive at your site, do they land at most appropriate Web page? And, if they do not land on the most appropriate page, can visitors easily find the products and services they are searching for after they arrive at your site?

Many usability professionals consider search engine optimization (SEO) to be a “snake oil” service. However, building a search-friendly Web site is actually an important part of the usability process.

Join us as industry expert Shari Thurow illustrates how SEO and usability go hand in hand, and how you can use them to build the most user-friendly site possible.

Topics include:

  • Types of search engine
  • Anatomy of a search engine results page (SERP)
  • Search-engine friendly vs. search-friendly
  • Usability experts vs. search experts: different opinions
  • Guidelines and solutions

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