Thursday, May 10, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Many search marketers focus all of their attention on natural and paid search campaigns, overlooking a third, potentially quite rewarding area: Feed based search marketing.
While Yahoo’s paid inclusion programs are probably the best-known type of feed-based SEM, feeds are also crucial for successfully working with shopping or product comparison engines, as well as local search and directory sites.
In this webcast, Chris Sherman will explore the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing.
Topics include:
- When to use feed-based search marketing for maximum impact
- Search engine optimization tactics for feeds
- Must-know technical aspects of feed formats
Sponsored by iProspect
iProspect ® is the Original ® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, online reputation management, and search-leveraged pubic relations.
