Thursday, June 28, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
The notion that search marketing is an island, best left to techies or junior staff, no longer holds water. Search is becoming a crucial part of successful companiesà overall marketing strategy, and should be integrated with both traditional, and other online marketing campaigns.
This means that chief marketing officers need to understand some of the most important fundamentals of search marketing, the role it can play in an organization’s overall marketing efforts, and what search marketing practices successful marketing organizations - perhaps their competitors - are using to their advantages.
This webcast focuses on twelve strategic truths about search marketing that are imperative for success.
Topics include:
- The crucial relationship between traditional marketing and search marketing
- How search marketing focuses your efforts on your most qualified prospects
- How to use search marketing to reduce your overall marketing costs while still boosting effectiveness
Sponsored by iProspect
iProspect ® is the Original ® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, online reputation management, and search-leveraged pubic relations.
