Thursday, September 6, 2007 at 1:00 PM EDT
Sapna Satagopan, Associate Analyst, Jupiter Research and
Robert Bergquist, President, Widemile
Webcast Details
As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign - especially your site’s landing pages.
Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign - and the key to an effective landing page lies in constant testing, targeting, and testing some more.
Customers make up their minds in just seconds when they come to you landing page. How can you capture their attention and convert them to buyers? How can you measure which aspect of the landing page was responsible for the conversion?
In this webcast, you’ll learn:
- The basics of multivariate testing
- The latest trends in landing page optimization
- What companies are doing to boost their ROI
…and you’ll hear case study about how one company improved its conversion rates through landing page optimization.
Sponsored by Widemile
This webcast is sponsored by Widemile Inc., a leading provider of web content testing and optimization technologies and services for online marketers. Widemile employs a proprietary multivariate testing and optimization platform with related services, including original creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments.
