10 Lessons Learned About Paid Search
Tuesday, March 25, 2008 - 1 PM EDT (10 AM PDT)
Speaker: David Szetela, Clix Marketing
Webcast Details
Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it’s a competitive, complex process - that could cost you more than you’d bargained for.
In this webcast, PPC industry expert David Szetela will share what he’s learned over years of managing paid search campaigns. He’ll discuss mistakes made, pitfalls to avoid, and the lessons he’s learned about pay-per-click advertising. From keyword research to the art of writing persuasive ad copy - to testing and refining landing page concepts, Szetela will share ten key lessons that will help you in your own paid search campaign. No matter how much you’re currently spending on paid search - large budget or small, you’re bound to learn from his experience.
David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO’s Advanced Search Advertising course. He is a contributor to Search Engine Land and a frequent speaker at industry conferences such as Search Marketing Expo - SMX West.
Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search MarketerTM addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay as you go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.
