Managing Big, Complicated PPC Campaigns
Tuesday, May 13, 2008 - 1:00 PM EDT (10:00AM PDT)
Speaker: David Szetela, Clix Marketing
Webcast Details
What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part of any online marketing campaign, but managing complicated campaigns can be tedious and time-consuming, and steals time better used for optimization. This is especially true for direct marketers with multiple diverse product lines.
In this webcast, PPC expert David Szetela looks at how to successfully manage large paid search advertising campaigns - from keyword research to campaign management tools that can help.
He’ll cover:
- Keyword research and generation
- Ad testing and landing page testing
- Use of AdWords Editor
- Migrating campaigns from Google to Yahoo and Microsoft
- Managing text and non-text contextual campaigns
- Keyword bid management
David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO’s Advanced Search Advertising course. He is a contributor to Search Engine Land and a frequent speaker at industry conferences such as Search Marketing Expo - SMX West.
Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.
