Web Analytics and Beyond:
Bridging the Online-Offline Gap
Thursday, May 15, 2008 - 1:00 PM EDT (10:00 AM PDT)
Speakers: Christine Churchill, President, KeyRelevance
Keith Maddox, CEO, SiteAcuity
Webcast Details
Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.
Offline conversions are simply sales that start online but are completed offline - either by way of a phone call or a visit to a physical store. Cross-channel tracking - measuring the offline results of your online marketing - is one of the biggest challenges for today’s marketers.
In this webcast, Christine Churchill gives an introduction to web analytics, followed by a look at how to track offline conversions. She’ll cover:
- What metrics are important - and why
- Methods to track offline conversions
- Keys to an important analytics programs
- Lessons learned and pitfalls to avoid
Keith Maddox, CEO of SiteAcuity, will follow up with case studies that demonstrate how to bridge the online-offline gap with web-to-phone tracking. He’ll provide examples of what works - and what doesn’t - for marketers who want to understand how their online marketing is driving offline behavior.
Sponsored by SiteAcuity
This webcast is sponsored by SiteAcuity. Located in Summit, NJ, SiteAcuity provides software which tracks website (”site”) visitors for marketing intelligence and enables real-time communication between the site visitors and company reps. For more information, visit www.siteacuity.com
