Ad Networks Best Practices:
Keeping Your Advertisers Happy

Tuesday, June 17, 2008 - 1:00 PM EDT (10:00 AM PDT)

Speakers: Dana Todd, Newsforce.com & Tom Cuthbert, ClickForensics

Webcast Details

With the recent explosion of ad networks, the challenge of attracting and retaining advertisers has taken on a new challenge. How can you compete amid the clutter – how to you distinguish your network and deliver true value – and quality traffic for your advertisers?

In this webcast, we’ll explore what it takes to deliver trust and value in an ad network – from customer service to quality clicks. Dana Todd, President Emeritus of SEMPO will discuss current trends in ad networks as well as how ad networks can take proactive steps to improve their value. She’ll cover:

• How to set – and measure – advertiser expectations
• Measuring – and reporting – results
• Advertiser value propositions and models in today’s landscape

Tom Cuthbert will provide a case study that shows how ad networks can improve quality traffic and build trust among its advertisers. What are some of the factors that can lead to poor quality traffic - -and how can you overcome these? How do you evaluate what kind of traffic you’re delivering?

Dana Todd is considered on one of the pioneers of the search marketing industry. She has 12 years of Internet experience, formerly working in traditional advertising and journalism for another 10 years. She is currently Board member and President Emeritus of SEMPO (Search Engine Marketing Professional Organization) and serves on the Board of Advisors for ad:tech and the Yellow Pages Association Local Search Guide.