Decrypting Quality Scores
Wednesday, June 18, 2008 - 1:00 PM EDT (10:00 AM PDT)
Speaker: Jon Kelly, SureHits
Webcast Details
Are your ads showing up lower for the same bid? Are your keywords getting inactivated because of “Min Bid” requirements? If you’re finding the results of your PPC ad campaign puzzling, you’re not alone.
It could be your Quality Score — and it could be costing you traffic.
Life for a PPC advertiser used to be easier. You bid more than your competitor, and you ranked ahead of them. But today, the perceived “quality” of your ads can make a dramatic difference in how much you pay and where your ads are positioned. And since the exact formula of calculating quality scores isn’t revealed by the major search ad networks, marketers have some deciphering to do.
In this webcast, Jon Kelly looks at how Quality Score works, and how you can increase the Quality Scores of your ads. Attend this webcast and find out what goes into Quality Score, and why understanding it is a critical to a successful PPC campaign.
Jon Kelly, a frequent speaker at major internet marketing conferences, is Vice President, Insurance, for the advertising network SureHits
Sponsored by Marin Software
This webcast is sponsored by Marin Software, which provices an enterprise-class paid search management application to larger advertisers and agencies. Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no charges to destination URLS, with pay-as-you-go pricing and no up-front fees. Marin offers a 30-day, full-featured free trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit www.marinsoftware.com.
