Paid Search Testing & Experimentation: Optimizing for Superior Results
Thursday, July 10, 2008 - 1:00 PM Eastern (10:00 AM Pacific)
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again.
Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.
Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. Key points that will be considered in this webcast include:
- What you should test and how much is too much?
- A/B vs. multivariate testing - which is right for you?
- The importance of audience segmentation and how to target different user needs
- Beyond ads: Optimizing the “landing experience”
- Why automated tools are key to this process
Sponsored by iProspect
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit www.iprospect.com.
