» Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Thursday, July 17, 2008 - 1 PM EDT (10:00 AM PDT)

Alissa Ruehl, Apogee Paid Search Services and Wister Walcott, Marin Software

Webcast Details

You’ve set up your paid search campaign, and you’re tracking results - but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as Salesforce?

In this webcast, Alissa Ruehl looks at how to pull your paid search leads into your CRM system to track all the way through to the sale. Learn how to improve your campaign’s ROI and delight your sales team by weeding out junk leads and generating more of the leads that turn into sales. She’ll discuss what’s important to measure - and why - and how to set up an effective system for tracking your sales leads.

Wister Walcott will follow up with a case study on how to set up keyword-level IDs to track revenue per lead and to better evaluate the success of your campaign.

Attend this webcast and learn:

• Why all sales leads aren’t created equal
• How to evaluate the success of a lead base on more than just CPL
• How to get the most out of your tracking and analytics tools
• What benefits you’ll reap from a successful tracking system