Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function

Tuesday, August 5, 2008 - 1 PM EDT (10:00 AM PDT)

Marty Weintraub, aimClear & Michael Wilson, Vignette Software

Webcast Details

PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from:

• Real-time analytics, tracking referrals from every source including both paid and organic keyword referrals, geographic data, engagement metrics and more
• The individual and collective behavior of the website’s users as defined by behavior on the site

This “blended” data reveals not only where your users have come from, but what they do once they get to your website. It’s a treasure trove of information that can be used to advise and enhance your website content and functionality - from improving your site’s internal search to increasing ecommerce landing page conversions.

This webcast will look at how the combination of real-time analytics and user behavior can be used to enhance - and improve - the overall experience and ultimate ROI of your website.

Attend this webcast and learn:

• Why it’s critical to understand real-time where your users have come from
• How user real-time behavior data can be used to enhance the search or ecommerce experience on your site
• What type of social data you should be measuring on your website’s “social graph?”
• What kinds of results successful marketers have found by blending analytic and social data

Marty Weintraub is President of aimClear.

Michael Wilson is product marketing manager for Vignette Software.