How Large Offline Marketers Drive Superior Search Marketing Results
Tuesday, September 9, 2008 - 1 PM EDT (10:00 AM PDT)
Chris Sherman, Search Engine Land
Webcast Details
Recent research has found that two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — and that nearly 40% of those searchers ultimately buy a product or a service as a result. Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?
In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
In this webcast you’ll learn:
- Best practices for integrating offline and online marketing efforts
- How to blend online-offline efforts across organizational divisions
- The challenges of mixing traditional offline efforts with online search marketing
Chris Sherman is the Executive Editor of Search Engine Land.
Sponsored by iProspect
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the worldís most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit www.iprospect.com.
