PPC’s Hidden Opportunity: Advertising on Content Networks
Tuesday, September 16, 2008 - 1 PM EDT (10:00 AM PDT)
David Szetela, Clix Marketing
Webcast Details
PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that’s all changing, and if you’re involved in paid search advertising you need to understand how this piece of the PPC puzzle works.
This webcast takes you through the secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of performance reports, to best practices in text and non-text ad creative. Learn the secrets of getting double-digit conversion rates and high ROI from content network advertising — the segment of PPC advertising that’s growing faster than search.
In this webcast you’ll learn:
- How to build great content keyword lists
- Why content ads are different from search ads - and how to create them
- What you can do to control costs and improve conversion rates
David Szetela is president of Clix Marketing.
Sponsored by Marin Software
This webcast is sponsored by Marin Software, which provides an enterprise-class paid search management application to larger advertisers and agencies. Marin Search Marketer’ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no charges to destination URLS, with pay-as-you-go pricing and no up-front fees. Marin offers a 30-day, full-featured free trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit www.marinsoftware.com.
