Tuesday, September 23, 2008 - 1 PM EDT (10:00 AM PDT)
Aaron Goldman, Resolution Media & Eli Goodman, comScore
Webcast Details
You’ve just put together an amazing search strategy - you know it’s going to produce incredible results. But can you justify the budget that’s needed to deliver? With budgets tightening and competition for marketing dollars increasingly fierce, can you convince others that your strategy is worth the price tag?
This webcast explores how to sell others on your search strategy and the budget that goes along with it. Whether you’re an agency looking to bring in new business, or an in-house search marketer trying to justify your marketing budget to upper management - there are proven approaches to get you what you need.
Search data can be used to your advantage, in sizing markets and opportunities, defining your target audience, or identifying what your competitors are up to - the more hard data you have, the stronger a case you can make. As you improve your “search intelligence,” your chances for winning budgets and new business are likely to improve as well.
In this webcast, we’ll discuss how search marketers are successfully lobbying for their budgets. And, we’ll show you how competitive insight and industry search data can help you build strategies that enhance your credibility and garner your fair share of the marketing pie.
Aaron Goldman is Vice President of Marketing and Strategic Partnerships at Resolution Media.
Eli Goodman is Director of Search for comScore.
Sponsored by comScore
This webcast is sponsored by comScore, a global Internet information provider which leading companies turn to for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore Marketer informs search strategy by delivering insight into paid and organic search results, including demographics of searchers by search term and the broader online behavior of those searchers. For more information, visit www.comscore.com
