Thursday, October 23, 2008 - 1 PM EDT (10:00 AM PDT)

Kendall Allen, MKTG

Webcast Details

In this webcast, we’ll talk about the coming of age of data and analysis - how the best marketers and agencies have moved from mechanical handling of rough data to true analysis.

As a performance-based media and methodology, blended Search has its roots in data. In fact, it was PPC that first emerged as the Internet re-emerged in the early 2000s - as an ultimately trackable method of online marketing and therefore a go-to media for serious digital marketers. So, you are only as limited as your devotion to quality, depth and directional insights.

When well done, proper reporting and analysis well guide and improve all campaign efforts; support your client internally; and ultimately assist you in deepening and growing the engagement.

This webcast is a “must-attend” for small and medium sized search agencies looking to improve their analysis and reporting process.

We’ll explore:

• Establishing the right tools set
• Fostering an ethos of strategy and analysis
• Setting the framework: business and marketing plan; objectives and metrics; tracking solution - with clients
• How to turn data into an interactive conversation
• Engagement growth through true analysis and guidance
• Collaborating within the agency to improve your own infrastructure, process and reporting product

Kendal Allen is Senior Vice President of Digital Marketing Services at MKTG.