Tuesday, October 28, 2008 - 1 PM EDT (10:00 AM PDT)
Adam Goldberg, ClearSaleing
Webcast Details
While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad - or group of ads - ultimately led to the final conversion?
This webcast will bring together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.
In this webcast we’ll discuss
- Various ad attribution classifications (e.g. Introducers/Influencers/Closers)
- Common issues and scenarios surrounding attribution
- Best allocation methods for different advertising scenarios
Join us for an exciting new format in SMN webcasts as we host our first “town meeting” style webcast. We’ll include multiple polling questions - with results - to determine how today’s leading online advertisers are valuing their ads.
Sponsored by ClearSaleing
This webcast is sponsored by ClearSaleing. ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing’s proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio.
