Thursday, November 13, 2008 - 1:00 PM EST (10 AM PST)
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Paid placement search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts - allowing you to rank well in search engine results with comparatively less work.
But what happens when your campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare - perhaps even impossible.
Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI.
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively.
You’ll learn:
- How to monitor for and close costly bid “gaps” created by competitors
- How to use tools to rapidly adjust bids in response to events or time changes
- How tools can be used to fine-tune ROI and other metrics
Sponsored by iProspect
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit www.iprospect.com
