Wednesday, January 21, 2009 - 1:00 PM EST (10:00 AM PST)
Speakers:
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Blended search - the practice of blending search result listings from news, video, images, and specialized, vertical search engines - has been with us for nearly two years. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?
The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their “vertical” search catalogs, such as news, images video or local listings with standard web results.
This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.
He’ll cover:
- The new types of content that are being included in blended search results, and how this content is ranked
- The implications for existing SEO methods with new types of content “competing” for top rankings
- How to incorporate new types of content into search marketing campaigns to leverage exposure
Sponsored by iProspect
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the worldís most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management, search leveraged public relations, display advertising, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit www.iprospect.com.
