Tuesday, January 27, 2009 - 1 PM EST (10 AM PST)
Speakers:
Jeff Hackett, SVP Sales, comScore
Mike Deckman, Marketing Manager, Vintage Tub and Bath
Chris Wine, Director of Product Marketing, Marin Software
Webcast Details
How did online retailers fare in the holiday selling season of 2008? The news may not be as glum as you think.
Even in today’s economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies.
This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy.
We’ll get a postmortem from comScore about just how retail markets did in the current economic climate. Which segments performed better than others - and why?
We’ll also get a report from the trenches: Vintage Tub and Bath, a Top-500 Internet Retailer, will share some of its online marketing tactics - from pushing product reviews, to fine tuning paid search and effectively using shopping comparison engines.
Chris Wine of Marin Software will give some concrete tips on how to factor seasonal and economic fluctuations into your online marketing campaign using Marin Search Marketer.
Attend this webcast and learn:
- How 2008 online retail sales compared to 2007
- Which SEM tactics were successful - and which weren’t
- How to improve your 2009 retail PPC strategy with Marin Software’s application
- When to cut back - or ramp up - your marketing budget
- How to take advantage of day of week and seasonality data
…and more
Sponsored by Marin Software
Founded in April 2006 by experienced search marketers and software experts, Marin Software provides an end-to-end, enterprise-class paid search management application for advertisers and agencies. Marin Software’s “No Black Box” methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin offers no term commitment and no up-front fees and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Razorfish, Zappos.com, and ZipRealty. Marin is backed by Benchmark Capital and Amicus Capital. For more information, visit www.marinsoftware.com.
