Where Social Meets Email: Build an Integrated Content Ladder in 5 Steps

In this webcast, social media strategist and coach Jay Baer will show you how to build yourself an integrated content ecosystem, in 5 easy steps. More info below…

Speaker: Jay Baer, Convince & Convert

Webcast date: June 1, 2010

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Webcast Details

Too many companies are reinventing the content wheel for every online outpost they maintain. Feeding the hungry mouths of Twitter, Facebook, email, blog, YouTube and others can be exhausting..

A better approach is to create a strategic content ecosystem that allows you to efficiently repurpose and cascade your best content, while maintaining sound SEO principles throughout.

In this webcast, social media strategist and coach Jay Baer will show you how to build yourself an integrated content ecosystem, in 5 easy steps.

You will learn:

• How to use linguistics and taxonomy to intelligently include keywords in your social and email content
• Where to seek content creation inspiration – and not just from Google search results
• How to create a nested publication frequency schema for your company, anchored by email
• How to test and track content success across social media, blog, email
• Examples of companies starting to deploy this brand-new methodology

Jay Baer is the founder of Convince & Convert, providing social media consulting and training to leading companies and public relations firms. Jay spent 15 years running digital marketing agencies, and has consulted for more than 700 companies, including 25 of the Fortune 1000. He writes Convince & Convert, one of the world’s top marketing blogs, and produces a twice-monthly social media advice newsletter.

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