Why Paid Search Campaigns Often Fall Short of their Volume Target
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. For example, if you know that you are willing to pay $10 for a conversion, and your conversion rate is 10%, you would most likely be willing to pay $1.00 for each click to get the highest number of conversions you can.
However, the available volume in paid search is sometimes limited, and prevents you
from getting to where you want to in your campaign. In other words, people only search
so much on keywords related to your campaign, and there is nothing you can do with
your paid search campaign that can change that. This is one of the major limitations in
search engine marketing today.
This whitepaper looks at the top reasons why PPC campaigns miss volume targets. It also explains how the use of waterfall analysis for your keywords can provide insight as to what is happening with your campaign, and bring a sharp focus to the nature of the opportunities that are available to you.
9 Tips for Organizing Your PPC Campaigns
In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line. Get sloppy and you could end up spending a boatload of money with little to show for it.
The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips to optimize your PPC results and tame the Google Beast in this free guide.
10 Questions to Ask Your Search Marketing Firm
Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, “Is my SEM firm delivering the value I expected, or was promised?”
This white paper explores the critical issues you should consider in evaluating the performance of your search engine marketing firm.
PPC Insourcing vs. Outsourcing
To insource or outsource: that is the question.
This whitepaper looks at all the variables that marketing managers should factor into their decisions on how to create and manage the best PPC campaign. Because PPC marketing continues to be such a cost effective tactic, it’s easy to fall into the classic trap of “if its not broken, don’t fix it.” But the challenge for any successful marketer is to increase scale and effectiveness of all advertising channels.
