Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

Thursday, August 12 – 1 PM EDT (10 AM EDT)

Speaker: Jeff Green, CEO, The Trade Desk

Webcast Details

Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising.

This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences.

Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.

Attend this webcast and you will learn:

The differences between search advertising and display advertising
Why there are significant opportunities for display right now
What advertisers can do to develop a successful display advertising strategy
7 Things Search Marketers Should Do in Display so you can go out and do it!

Jeff Green‘s role as the Chief Executive Officer and Founder of The Trade Desk is the culmination of a career spent trying to make media buying more efficient. He started his Internet career while in college working for Microsoft in Technical support. Eventually, he moved to LA to work for a small interactive agency, where he led media buying and operations and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies, which was named a top 10 New Company of the year by AdBumb. eBound Strategies technology, which was designed by Jeff, was acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN—the first true exchange for online advertising.

Sponsored by Acquisio

This webcast is sponsored by Acquisio, the world’s leading provider of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of beautiful and engaging client-ready reports, saving agencies significant amounts of time each month on their reporting activities. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency, and ROI. Learn more at www.acquisio.com.

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